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The Role of Your Agent

Real estate agents know how to sell homes. Successful sales balance four components: the market, price, condition of the house, and exposure.

Because agents know about market trends and the other houses in your neighborhood, they’re perfectly equipped to play up your home’s advantages and downplay disadvantages.

Plus, agents:

· Have access to people who are most likely to buy your home

· Are trained in areas like pre-qualifying potential buyers and negotiating with them

· Will list your property in the MLS so anyone worldwide can find your home

· Are always "on-call"—they work on the weekends, answer the phone at all hours, and will always being polite about it

We like to think good training and experience make the best agents. But the truth is, not every agent is right for every seller. And that's why we suggest you follow this simple formula to help you decide whether a particular agent will work well for you:


· Competence: When you first meet with an agent, expect to see a portfolio of credentials, past achievements, sales volume and letters of recommendation. Look for evidence that his or her background is relevant to your needs—someone whose portfolio includes success with houses in your price range, preferably in your immediate neighborhood.

· Comfort: The importance of being comfortable with your agent as a person cannot be overstated. You're going to be dealing with this individual on a regular basis, maybe for months, during a time that can be emotionally trying for you and your family. Indeed, your agent may well become something of a family member, who shares in the tension, anticipation, frustration and ultimately the joy of selling your house.

It takes a unique combination of those two characteristics to inspire the confidence a homeowner needs to maintain peace of mind through the process of selling a house. It's something every Coldwell Banker agent strives for. "Just the kind of help you'd expect from a friend" is more than a slogan. It's our way of doing business.

If you’re looking for an agent, a good place to start is by talking to friends, neighbors, relatives—anyone whose recommendation you trust. Another way to find an agent well-suited to sell your house specifically is by responding to local advertising from agents—such as those "just sold" mailings you find in your mailbox from time to time. The very existence of such self-marketing efforts suggests that they may have more to offer you than the agent who picks up the phone when you call the local real estate office.